Ihsan Rizki Mansis, . (2024) FAKTOR - FAKTOR YANG MEMENGARUHI KEPUTUSAN DONASI ONLINE PADA KITABISA.COM DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The total donation collection at the kitabisa.com Foundation during the year 2021 amounted to Rp. 1.07 Trillion. There is a problem with the digital donation system. One recurring issue in the online donation system is fraudulent activities. For instance, during the earthquake that struck Turkey - Syria, some individuals exploited the situation for personal gain. The objective of this research is to understand the influence of accountability, electronic word of mouth, Brand Image, and Islamic financial planning on online donation decisions on kitabisa.com in DKI Jakarta. The population in this study consists of the Muslim community in DKI Jakarta. Sampling was done using nonprobability sampling with purposive sampling. This research involved 100 respondents who met the criteria of being Muslim, residing in DKI Jakarta, and having previously donated through the kitabisa.com service. Data was collected using a questionnaire. This research used a quantitative approach with the partial least square technique, employing the SmartPls application. The results of the hypothesis test are that accountability has a positive effect on donation decisions, electronic word of mouth has no effect on donation decisions, brand image has a positive effect on donation decisions and sharia financial planning has no effect on donation decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116056] [Pembimbing: Lili Puspita Sari] [Penguji 1: Ade Nur Rohim] [Penguji 2: Fitri Yetty] |
| Uncontrolled Keywords: | accountability, brand image, electronic word of mouth, islamic financial planning, online donation |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Ihsan Rizki Mansis |
| Date Deposited: | 21 Mar 2024 03:57 |
| Last Modified: | 21 Mar 2024 03:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28335 |
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