Ananda Fatimah Khairunnisa, . (2023) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI JAKARTA PUSAT. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In the rapid and increasingly modern era, the use of the internet for various purposes has spread widely across various industrial sectors and communities. The development of the internet has had a significant impact on the fields of technology, economy, and business. The increasing trend in business behavior, showing a significant upward graph, indicates that the role of the internet is crucial for economic progress, both for companies and individuals. The purpose of this research is to identify, prove, and analyze whether price and product quality influence purchasing decisions on Shopee e-commerce in Central Jakarta. The respondents of this research are 100 individuals who are Shopee users residing in Central Jakarta. The data is processed using SmartPLS 3.0, showing results that price and product quality have a positive and significant influence on purchasing decisions. Keywords: E-Commerce, Price, Product Quality and Purchase Decision
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111237] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Diana Triwardhani] [Penguji 2: Rosali Sembiring Colia] |
| Uncontrolled Keywords: | E-Commerce, Price, Product Quality and Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Ananda Fatimah Khairunnisa |
| Date Deposited: | 21 Mar 2024 02:54 |
| Last Modified: | 01 Apr 2024 05:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28160 |
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