Diego Irfansyah, . (2024) ANALISIS USER EXPERIENCE MENGGUNAKAN METODE SYSTEM USABILITY SCALE (SUS) DAN REDESIGN USER INTERFACE MENGGUNAKAN METODE DESIGN THINKING PADA WEBSITE ALOSHOP BY SHIPPER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid development of information technology has spurred the growth of online businesses, particularly in E-commerce and Marketplaces. Omnichannel marketplaces, such as Aloshop by Shipper, have emerged as solutions for efficiently managing stores across various platforms. However, despite an increase in visitors to the Aloshop landing page, the conversion of these visitors into active users has not been fully realized. This research aims to analyze User Experience (UX) using the System Usability Scale (SUS) method and to redesign the user interface through a Design Thinking approach on the Aloshop by Shipper website. The initial SUS evaluation results indicated a score of 54, falling within the grade scale F, indicating poor UX quality with less acceptable ranges categorized as not acceptable. After the redesign process, the evaluation score significantly increased to 80, corresponding to a grade scale B, indicating an excellent assessment. A comparison between the current page and the redesigned results revealed positive changes in visual appeal, functionality, navigation, and responsiveness. The improvement in SUS scores reflects a positive impact on the user experience.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.panggil: 1910512134] [Pembimbing: Andhika Octa Indarso] [Penguji 1: Iin Ernawati] [Penguji 2: Ruth Mariana Bunga Wadu] |
| Uncontrolled Keywords: | Keyword: aloshop, redesign, system usability test (SUS), design thinking |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1) |
| Depositing User: | DIEGO IRFANSYAH |
| Date Deposited: | 24 Mar 2024 03:50 |
| Last Modified: | 17 Apr 2024 02:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28062 |
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