PENGARUH EMPLOYER BRANDING DAN E-RECRUITMENT TERHADAP MINAT MELAMAR KERJA DENGAN COMPANY REPUTATION SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PERUSAHAAN DI WILAYAH JAKARTA SELATAN

Fayza Aurelia Febtifianri, . (2024) PENGARUH EMPLOYER BRANDING DAN E-RECRUITMENT TERHADAP MINAT MELAMAR KERJA DENGAN COMPANY REPUTATION SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PERUSAHAAN DI WILAYAH JAKARTA SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative study aimed at determining the influence of employer branding and e-recruitment on Intention to Apply Job with company reputation as a mediating variabel among employees of companies in the South Jakarta region. The study involved 100 respondents selected through purposive sampling. The analysis techniques included descriptive analysis and inferential analysis using SmartPLS 4.0. The hypothesis testing yielded the following results: (1) employer branding has no significant impact on Intention to Apply Job, (2) e-recruitment has a positive and significant influence on Intention to Apply Job, (3) employer branding has a positive and significant influence on Intention to Apply Job mediated by company reputation, (4) e-recruitment has a positive and significant Intention to Apply Job interest mediated by company reputation, and (5) company reputation has a positive and significant influence on Intention to Apply Job.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2010111130] [Pembimbing: Iwan Kresna Setiadi] [Penguji 1: Yudi Nur Supriadi] [Penguji 2: Airlangga Surya Kusuma]
Uncontrolled Keywords: Employer branding, E-Recruitment, Intention to Apply Job, Company Reputation
Subjects: Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Fayza Aurelia Febtifianri
Date Deposited: 20 Mar 2024 14:32
Last Modified: 20 Mar 2024 14:32
URI: http://repository.upnvj.ac.id/id/eprint/27885

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