ANALISIS FORMULASI STRATEGI PERUSAHAAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) (STUDI KASUS: RESORT HOTEL DI ANYER)

Fazya Fani Ramandha, . (2023) ANALISIS FORMULASI STRATEGI PERUSAHAAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) (STUDI KASUS: RESORT HOTEL DI ANYER). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (218kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (314kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (685kB)
[img] Text
Bab 3.pdf
Restricted to Repository UPNVJ Only
Download (399kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (776kB)
[img] Text
BAB 5.pdf
Download (262kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (226kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (187kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (6MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (18MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (642kB)

Abstract

Resort Hotel Anyer is a star hotel with a resort type which is located close to several other star hotels which offer various different service quality standards. Resort Hotel Anyer has not been able to compete with existing competitors, resulting in income and the number of tourist visits to Resort Hotel Anyer becoming very unstable due to limited market share. Therefore, it is necessary to design a company strategy to find out what strategy is most suitable to be implemented. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SPACE matrix, SWOT matrix, and QSPM. The research results showed 16 strengths, 5 weaknesses, 10 opportunities and 7 threats. The position of the Anyer Hotel Resort, in the IE matrix, is in quadrant IV in the grow and build category and in the SPACE matrix it is in quadrant I in the aggressive category. By using the SWOT matrix, 12 alternative strategies were obtained. From 12 alternative strategies, the most suitable strategy was selected using QSPM. The highest Sum Total Attractive Score was obtained at 5.06, namely the strategy of carrying out business development of the facilities owned, analyzing prices, room quality, number of human resources by benchmarking competitors.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010312014] [Pembimbing: Nanang Alamsyah] [Penguji 1: Siti Rohana Nasution] [Penguji 2: M. Rachman Waluyo]
Uncontrolled Keywords: Resort Hotel, Corporate Strategy, IFE, EFE, IE, SPACE, SWOT, QSPM
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: Fazya Fani Ramandha
Date Deposited: 19 Jan 2024 03:59
Last Modified: 13 Feb 2024 06:40
URI: http://repository.upnvj.ac.id/id/eprint/27834

Actions (login required)

View Item View Item