Indri Fauziah, . (2023) ANALISIS PENGARUH STRATEGI BISNIS TERHADAP KINERJA PERUSAHAAN TRANSPORTASI DAN LOGISTIK DI ASEAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine and analyze the influence of business strategies, especially cost leadership strategies and differentiation strategies on the performance of transportation and logistics companies in ASEAN listed on six stock exchanges of each country (Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam) for the 2018-2022 period. This research uses a quantitative approach with secondary data sources in the form of financial statements. The sample used in the study was 148 companies with a total observation of 740 data using purposive sampling. Company performance is measured by Return on Assets (ROA), cost leadership strategies are measured by Asset Utilization Efficiency (AUE), and differentiation strategies are measured by Price Premium Capability (PPC). Data analysis techniques use normality test, panel data regression estimation selection test, descriptive statistical test, ANOVA test, classical assumption test, multiple regression analysis test, model feasibility test, and hypothesis test with the help of the STATA 13 program. The results showed that the cost leadership strategy has a positive influence on company performance. However, the differentiation strategy has no influence on the company's performance. The limitation of this research is that the discussion only focuses on Porter's two strategies and there are still many companies that have not allocated research and development costs for innovation purposes in strategic differentiation.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010112003] [Pembimbing: Dianwicaksih Arieftiara] [Penguji 1: Erna Hernawati] [Penguji 2: Ranti Nugraheni] |
| Uncontrolled Keywords: | Financial Performance; Cost Leadership Strategy; Differentiation Strategy; Leverage; Firm Size |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1) |
| Depositing User: | Indri Fauziah |
| Date Deposited: | 19 Feb 2024 04:21 |
| Last Modified: | 19 Feb 2024 04:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27688 |
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