Raviq Irvansyah, . (2023) PENGARUH INTENSITAS MENONTON PROGRAM ACARA NET 86 TERHADAP KESADARAN LALU LINTAS DI KALANGAN DRIVER OJEK ONLINE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The role of mass media such as television is very important for society as a medium of education and persuasion. This has encouraged private television stations to compete to create interesting programs to keep their viewers watching, such as entertainment programs and reality shows, one of which is Net TV. Net TV, in collaboration with the Police of the Republic of Indonesia, is making a breakthrough, namely the reality show program Net 86 to attract the interest of viewers. The aim of this research is to find out how much influence the intensity of watching the NET 86 program has on awareness of obeying traffic among online motorcycle taxi drivers at the Depok Station Shelter. The theory used in this research is Cultivation Theory to look at institutional processes in the production of media content, images (impressions) of media content, and the relationship between exposure to television messages and audience beliefs and behavior. This research uses a quantitative research method which aims to test the theory objectively by examining or researching the relationship between the variable intensity of watching the Net 86 Reality Show Program as the independent variable (x) and the traffic awareness of online motorcycle taxi drivers as the dependent variable (y). Watching intensity is divided into 5 dimensions, namely: attention, interest, desire, trust, and action. Meanwhile, traffic awareness consists of 5 dimensions, namely: awareness, interest, evaluation, trying, and adoption. The research sample consisted of 89 respondents who were online motorcycle taxi drivers at the Depok Baru Station Shelter. The research results show a positive correlation between the two. The results of the t test show a calculated t value of 14,825, so it can be concluded that the intensity of watching the Net 86 reality show has an effect on online motorcycle taxi drivers' traffic awareness by 71.60%
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710411233] [Pembimbing : Ana Kuswanti] [Penguji 1 : Fitria Ayuningtyas] [Penguji 2 : Puri Bestari] |
| Uncontrolled Keywords: | NET 86, Cultivation Theory, Awareness, Online Motorbike Taxi Driver Shelter Depok |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Raviq Irvansyah |
| Date Deposited: | 22 Mar 2024 03:26 |
| Last Modified: | 22 Mar 2024 03:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27625 |
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