Dinda Divka Afara, . (2023) LOYALITAS PENGGUNA KENCAN ONLINE "BUMBLE" DALAM MEMBANGUN HUBUNGAN INTERPERSONAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Nowadays, many people are looking for partners through online dating apps such as the Bumble app. Although it seems to make it easier for people who are looking for a partner, of course the Bumble app also has a negative impact, such as making it easier for criminals to launch cybercrime through the online dating app platform. But in fact, there are still many people who are loyal to use the Bumble app to build interpersonal relationships. The researcher wanted to find out the motives behind the loyal attitude of the Bumble app users and what kind of loyalty attitude they have. This research uses a qualitative method. The research data was obtained from interviews with five Bumble app users as well as audio-visual documentation in the form of YouTube videos. The results of the data obtained were analyzed based on Social Exchange Theory. The results showed that the user's motive is still loyal to use the Bumble apps even though they have experienced losses because the benefits provided by the Bumble app are greater than the losses experienced by users. However, from the classification and analysis results, the loyalty attitude of some users is not a real loyalty attitude but there are also those who have a false loyalty attitude.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [Nomor.Panggil: 1910411272] [Pembimbing: Uljanatunnisa] [Penguji 1: Siti Maryam] [Penguji 2: Irpan Ripa'i Sutowo] |
| Uncontrolled Keywords: | Attitude of Loyalty, Bumble, Interpersonal Relations, Online Dating. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Dinda Divka Afara |
| Date Deposited: | 14 Mar 2024 04:01 |
| Last Modified: | 14 Mar 2024 04:01 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27551 |
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