STRATEGI KOMUNIKASI POLITIK PARTAI NASDEM DALAM MENINGKATKAN ELEKTABILITAS ANIES BASWEDAN MENJELANG PEMILIHAN PRESIDEN 2024

Amelia Rinandya, . (2023) STRATEGI KOMUNIKASI POLITIK PARTAI NASDEM DALAM MENINGKATKAN ELEKTABILITAS ANIES BASWEDAN MENJELANG PEMILIHAN PRESIDEN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (11kB)
[img] Text
AWAL.pdf
Download (504kB)
[img] Text
BAB I.pdf
Download (355kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (177kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (88kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
BAB V.pdf
Download (75kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (240kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (93kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (39kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (71kB)
[img] Text
ARTIKEL.pdf
Restricted to Repository staff only
Download (609kB)

Abstract

The background of conducting this research lies in the declaration of the National Democratic Party to endorse Anies Baswedan as a presidential candidate, regardless of the fact that Anies Baswedan is not a party member. Moreover, it is noteworthy that the NasDem Party's position remains within the coalition house. The NasDem Party's decision to support Anies Baswedan is a significant departure from their previous stance. In the previous general elections of both 2014 and 2019, the party chose to remain in the coalition of President Joko Widodo. Throughout two general elections from 2014 to 2019, the NasDem Party has experienced the most significant increase compared to other parties. The NasDem Party is also the youngest party to enter the top five in the general elections held in the previous year of 2019. The objective of this research is to investigate the political communication strategies employed by the NasDem Party to enhance the electability of Anies Baswedan in the lead-up to the Presidential Election in 2024. It should be noted that the research adopts a qualitative method, utilizing interview techniques as the primary data source, and utilizing articles, books, journals, and other sources as secondary data sources. The research findings indicate that the NasDem Party employs a political communication strategy consisting of political persuasion techniques, including political propaganda, political advertising, and political rhetoric.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910413040] [Pembimbing: Restu Rahmawati] [Penguji 1: Ardli Johan Kusuma] [Penguji 2: Muhammad Prakoso Aji]
Uncontrolled Keywords: Political Communication Strategy, Political Persuasion, Political Propaganda, Political Advertising, Political Rhetoric
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: Amelia Rinandya
Date Deposited: 22 Sep 2023 09:15
Last Modified: 22 Sep 2023 09:15
URI: http://repository.upnvj.ac.id/id/eprint/26718

Actions (login required)

View Item View Item