PENGARUH GAYA HIDUP, CITRA MEREK, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi Pada Mahasiswa di DKI Jakarta)

Harits Abyan Aufa, . (2023) PENGARUH GAYA HIDUP, CITRA MEREK, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi Pada Mahasiswa di DKI Jakarta). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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1. ABSTRAK.pdf
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2. BAGIAN AWAL.pdf
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3. BAB I.pdf
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4. BAB II.pdf
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7. BAB V.pdf
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8. DAFTAR PUSTAKA.pdf
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9. RIWAYAT HIDUP.pdf
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10. LAMPIRAN.pdf
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11. HASIL PLAGIARISME.pdf
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Abstract

This study uses a quantitative method with the aim of proving the influence of Lifestyle, Brand Image, and Product Design directly and indirectly on Purchase Decision. This study used 150 respondents from student of Smartphone Top Brand 2023 in DKI Jakarta as primary data, and secondary data researchers obtained through various references related to research. Data were collected using purposive sampling technique and analyzed using descriptive and inferential analysis techniques with the help of SmartPLS software. So that data processing obtains the results that (1) Lifestyle has a positive and significant effect on Purchase Decision, (2) Brand Image has a positive and significant effect on Purchase Decision, (3) Product Design has a positive and significant effect on Purchase Decision, 4) Lifestyle, Brand Image, and Product Design both have a positive effect on Purchase Decision

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910111244] [Pembimbing: Alfatih Sikki Manggabarani] [Penguji 1: Yuliniar] [Penguji 2: Maria Assumpta Wikantari]
Uncontrolled Keywords: Lifestyle, Brand Image, Pruduct Design, Smartphone Top Brand 2023, Puchase Decision.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Harits Abyan Aufa
Date Deposited: 25 Jul 2023 02:12
Last Modified: 04 Aug 2023 09:30
URI: http://repository.upnvj.ac.id/id/eprint/25598

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