Vina Roikhatul Jannah, . (2023) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BERASURANSI JIWA SYARIAH OLEH MASYARAKAT MUSLIM JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The Muslim community in Indonesia is the majority with 87.2% of the population, where in the Greater Jakarta area there is an increase every year in people with Muslim religions. However, the majority of the Muslim population in Jabodetabek is still not accompanied by awareness to use life protection in living life, where sharia products can use sharia life insurance. This study aims to analyze the factors that influence the intention to use Islamic life insurance by Muslim communities in Jabodetabek, using four independent variables, namely Premium, Islamic Financial Literacy, Religiosity and Promotion. The research method used is quantitative data, with primary data collection through distributing questionnaires using purposive sampling method. Data analysis techniques in this study were tested using SEM PLS. Based on the results of the adjusted r-square, which is equal to 0.750, it can be explained that premiums, Islamic financial literacy, promotion and religiosity can be explained by 75% and by other variables by 25%. The results of the hypothesis testing in this study are that the premium has a significant effect on interest, the Islamic financial literacy variable has a significant effect, the religiosity variable has a significant effect on interest and the promotion variable has a significant effect on interest. Keyword : interest, islamic financial literacy, premiums, promotions, religiosity.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil : 1910116060] [Pembimbing : Lili Puspita Sari] [Penguji : Ade Nur Rohim] [Penguji : Sufyati HS] |
| Uncontrolled Keywords: | interest, islamic financial literacy, premiums, promotions, religiosity |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Vina Roikhatul Jannah |
| Date Deposited: | 15 Sep 2023 03:29 |
| Last Modified: | 15 Sep 2023 03:29 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24973 |
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