PENGARUH KREDIBILITAS KONTEN WORKOUT DI YOUTUBE CHANNEL YULIA BALTSCHUN TERHADAP PEMBENTUKAN SIKAP POSITIF GENERASI Z UNTUK BEROLAHRAGA (SURVEI PADA MAHASISWI AKTIF UPN VETERAN JAKARTA)

Indriana Safira, . (2023) PENGARUH KREDIBILITAS KONTEN WORKOUT DI YOUTUBE CHANNEL YULIA BALTSCHUN TERHADAP PEMBENTUKAN SIKAP POSITIF GENERASI Z UNTUK BEROLAHRAGA (SURVEI PADA MAHASISWI AKTIF UPN VETERAN JAKARTA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The rapid development of social media YouTube in Indonesia is exploited by fitness influencers to convey information and experiences through workout content. The application of source credibility has been a contributing factor to a person’s attitude change. The research aims to find out the impact of the credibility of workout content on Yulia Baltschun’s YouTube channel on the formation of a positive attitude toward exercise among the Z generation. This research theory uses the theory of source credibility. This research uses explanatory quantitative methods with sampling techniques performed by a purposive sampler. The research method used was a survey of 94 active UPN veterans in Jakarta. The results of the study have influenced the credibility of workout content on Yulia Baltschun’s YouTube channel and the formation of a positive attitude toward exercise among the Z generation. The size of the influence given by the credibility of the workout content of 56.1% on the formation of a positive attitude of Generation Z toward exercise The remaining 43.9% were influenced by variables outside the scope of this study.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810411048] [Pembimbing: Aan Setiadarma] [Penguji 1: Drina Intyaswati] [Penguji 2: Irpan Ripa'i Sutowo]
Uncontrolled Keywords: Credibility, YouTube, Attitude Formation, Source Credibility Theory
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Indriana Safira
Date Deposited: 09 Aug 2023 08:28
Last Modified: 09 Aug 2023 08:28
URI: http://repository.upnvj.ac.id/id/eprint/24643

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