Ardianto Nur Fadhila, . (2013) ANALISIS DAMPAK PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP LOYALITAS NASABAH PT. BANK MANDIRI (PERSERO) TBK. KANTOR CABANG CINERE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Implementation of CSR or corporate social responsibility under Article 1 paragraph 3 of Law no. 40 of 2007 which states the company's commitment to participate in sustainable economic development to improve the quality of life and environment is beneficial, both for the company itself, the local community, and society at large. Corporate Social Responsibility in the form of cooperation between enterprises there (not just PT )with everything or anything (stakeholders) that directly or indirectly interact with the company, including its social and environmental aspects, to ensure the permanent existence and business continuity (sustainability )companies. Techniques of data collection using questionnaires and literature from previous research. The data were processed using SPSS 21 through validity and reliability, simple linear regression analysis, hypothesis testing, and the coefficient determinant. The study states that CSR influence on customer loyalty. Therefore, Mandiri is expected to continue to maintain their CSR concepts and improve public communication, so that the CSR program delivery efforts to change the perception of a positive customer success.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 0910111087] [Penguji II : Tati Handayani] [Penguji I : Suharyati] [Ketua Penguji : Diana Triwardhan] |
| Uncontrolled Keywords: | corporate social responsibility, and customer loyalty. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 22 Nov 2022 07:40 |
| Last Modified: | 22 Nov 2022 07:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/21688 |
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