Dwi Sasminto Andi, . (2013) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA SALURAN DISTRIBUSI SURAT KABAR KOMPAS DI KOTA DEPOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Research which took title analyzes the factors that affect the performance of channel Kompas newspaper distributionin Depok by the number of respondents as many as 100 people. The study consisted of several factors: customer purchases, customer contacts, customer choice, persuasive communication, informative communication, transportation, storage, protecting the product, purerisk, speculative risk. This study aimsto find outwhat are the dominant factor affecting the performance of the distribution channel KOMPAS news paper in Depok. In this study ,factors known to be valid and can affect the performance of the distribution channel Kompas news paper in Depok, namely: customer contacts, storage, transport is, Protect product, purerisk, persuasive communication, Communication informative, speculative risk, Pieces price, customer purchases and customer choice. While the grouping of 10 variables whichare divided based on the rotation, consisting of Factor Communications, Customer Contacts, Communications informative, purerisk, speculative risk. Security factors consist of, Customers Buying, persuasive communication, Protect product. Distrbusi factors consist of, customer choice, Transportation, Storage.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 0910111083] [Penguji II : Tati Handayani] [Penguji I : Suharyati] [Ketua Penguji : Berndain DM] |
| Uncontrolled Keywords: | Factors, Distribution, Marketing Performance |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 22 Nov 2022 07:10 |
| Last Modified: | 22 Nov 2022 07:10 |
| URI: | http://repository.upnvj.ac.id/id/eprint/21685 |
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