ANALISIS PENGARUH DAYA TARIK DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS: VALENTINO ROSSI DALAM IKLAN YAMAHA JUPITER)

Tiwie Tri Andini, . (2013) ANALISIS PENGARUH DAYA TARIK DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS: VALENTINO ROSSI DALAM IKLAN YAMAHA JUPITER). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study was conducted to determine whether the appeal and celebrity endorser expertise influence purchasinng decisions. Respondents in Komplek Marinir Cilandak Timur Jakarta Selatan who has made a purchase Yamaha Jupiter. Obtained a total sample of 100 people. The analysis technique used is multiple regression analysis a hypothesis testing using a significance to the 5% level of confidence. The result showed that the attractiveness and celebrity endorser expertise has a significant influence on purchasing decisions, directly or indirectly.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 0910111037] [Penguji II : Suharyati] [Penguji I : Tati Handayani] [Ketua Penguji : Yuliniar]
Uncontrolled Keywords: Celebrity Endorser Attractiveness, Celebrity Endorser Expertise, Purcashing Decisions.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 16 Sep 2022 06:43
Last Modified: 16 Sep 2022 06:43
URI: http://repository.upnvj.ac.id/id/eprint/21170

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