ANALISIS KUALITAS PRODUK HANDPHONE NOKIA TERHADAP LOYALITAS PELANGGAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING

Windayani, . (2013) ANALISIS KUALITAS PRODUK HANDPHONE NOKIA TERHADAP LOYALITAS PELANGGAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine and prove the significant influence product quality and brand image on customer loyalty. By using the method of path analysis. Samples taken from people who do use mobile phones nokia in south Jakarta area "because the object has been studied using nokia so it deserves to be investigated. By using SPSS 19. This study used a sample of 130 respondents, 30 and 100 research trials. The results showed that the quality of the products and brand image have a strong and positive relationship to customer loyalty. The results achieved in this study is expected to be a material consideration for the company's progress and useful for writers as well as those reading this paper.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 0910111024] [Penguji II : Yuliniar] [Penguji I : Tati Handayani] [Ketua Penguji : Diana Triwardani]
Uncontrolled Keywords:	Product Quality, Brand Image and Customer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	07 Sep 2022 04:47
Last Modified:	07 Sep 2022 04:47
URI:	http://repository.upnvj.ac.id/id/eprint/20979

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