GASTRODIPLOMASI KOREA SELATAN: Peran Influencer Jang Hansol dalam Mempromosikan Wisata Kuliner Korea melalui 5 Vlog Virtual Gastronomic Journey

Kinanti Nur Putri Andina, . (2022) GASTRODIPLOMASI KOREA SELATAN: Peran Influencer Jang Hansol dalam Mempromosikan Wisata Kuliner Korea melalui 5 Vlog Virtual Gastronomic Journey. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to find out how is South Korea’ s strategy in promoting local cuisine with the role of influencer Jang Hansol “Korea Reomit” through 5 vlog Virtual Gastronomic Journey and how much influence is given by this individual non-state actor on culinary tourism interests of “Korea Reomit” subscribers from Indonesia to South Korea. 5 Virtual Gastronomic Journey vlogs are the object of this research and the author examines this research through a mixed method by describing South Korea's strategy in content analysis of the 5 Virtual Gastronomic Journey vlogs, as well as conducting a simple regression test with the research population of subscribers “Korea Reomit” YouTube channel with a total sample of 100 respondents. Through the analysis of these results, several patterns of gastrodiplomacy founded from Jang Hansol “Korea Reomit” in 5 Virtual Gastronomic Journey vlogs. These patterns are the main aspect that influence “Korea Reomit” subscribers towards their culinary tourism interests to Korea, based on the results 37% of determination test.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810412155] [Pembimbing: Laode Muhammad Fathun] [Penguji 1: Musa Maliki] Valid [Penguji 2: Garcia Krisnando Nathanael]
Uncontrolled Keywords: Gastrodiplomacy, Digitalization Public Diplomacy, Content Analysis, Culinary Tourism Interst
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: Kinanti Nur Putri Andina
Date Deposited: 19 Sep 2022 04:31
Last Modified: 19 Sep 2022 04:31
URI: http://repository.upnvj.ac.id/id/eprint/20896

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