ANALISIS KEPUTUSAN PEMBELIAN DENGAN METODE PEMBAYARAN COD (CASH ON DELIVERY) DI E-COMMERCE SHOPEE

Eranny Rahma Putri, . (2022) ANALISIS KEPUTUSAN PEMBELIAN DENGAN METODE PEMBAYARAN COD (CASH ON DELIVERY) DI E-COMMERCE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

	Text ABSTRAK.pdf Download (151kB)
	Text AWAL.pdf Download (712kB)
	Text BAB 1.pdf Download (180kB)
	Text BAB 2.pdf Restricted to Repository UPNVJ Only Download (280kB)
	Text BAB 3.pdf Restricted to Repository UPNVJ Only Download (257kB)
	Text BAB 4.pdf Restricted to Repository UPNVJ Only Download (226kB)
	Text BAB 5.pdf Download (96kB)
	Text DAFTAR PUSTAKA.pdf Download (181kB)
	Text RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (162kB)
	Text LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB)
	Text HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (10MB)
	Text ARTIKEL KI.pdf Restricted to Repository staff only Download (574kB)

Abstract

Shopee is an e-commerce or online store that provides a variety of products and choices. In this era of digitalization, consumers must start using digital payment methods, but according to data, there are still many who use the cash on delivery payment method or pay on the spot. Therefore, an appropriate formulation of the problem in this research is determined whether sales promotion, trust and difficulty affect purchasing decisions. Then the purpose of this study is to prove and analyze whether sales promotion, trust, and difficulty of purchasing decisions. The population in this study are shopee e-commerce users who use the cash on delivery payment method in Jabodetabek with quantitative data types and purposive sampling methods. The sample used is 100 consumers. The analysis technique uses Partial Least Square (PLS) with SmartPLS 3.0 software. The results obtained are variables that sales promotion, trust and convenience have a positive and significant influence on purchasing decisions on cash on delivery payment methods in e-commerce shopee.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 1810111270] [Pembimbing: Yuliniar] {Penguji 1: Nobelson Syarief] [Penguji 2: Alfatih Sikki Manggabarani]
Uncontrolled Keywords:	purchasing decision, sales promotion, trust, ease, cash on delivery
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Eranny Rahma Putri
Date Deposited:	22 Sep 2022 03:54
Last Modified:	22 Sep 2022 04:36
URI:	http://repository.upnvj.ac.id/id/eprint/19195

Actions (login required)

View Item