Maulana Aziz Mahardika, . (2022) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO DI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (113kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB 1.pdf Download (171kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (220kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (263kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (446kB) |
|
Text
BAB 5.pdf Download (140kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (418kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (112kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (11MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (709kB) |
Abstract
This research is a quantitative study that aims to determine, prove and analyze the influence of product quality, price and promotion on purchasing decisions for Honda Vario motorcycles in Jakarta. The population in this study is the owner of a Honda Vario motorcycle in Indonesia. Sampling used a non-probability sampling method with purposive sampling technique, data was collected by distributing questionnaires through gform with a total sample of 75 respondents who owned Honda Vario motorcycles in Jakarta. The data analysis technique was carried out by descriptive and inferential analysis using the SmartPLS 3.2.9 application tool. The results of the hypothesis test are as follows, (1) product quality has an effect on purchasing decisions of 0.272 positive and significant, (2) price has an effect on purchasing decisions of 0.659 positive and significant, (3) promotion has no effect and is not significant on purchasing decisions. Meanwhile, the contribution is simultaneously indicated by the value of R Square Adjusted, which is 0.808 or 80.8%, while the other factors are 19.2%.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 1810111183 Pembimbing: Maria Assumpta Wikantari Penguji 1: Yuliniar Penguji 2: Alfatih Sikki Manggabarani |
| Uncontrolled Keywords: | Purchase Decision, Product Quality, Price, Promotion |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Maulana Aziz Mahardika |
| Date Deposited: | 27 Jul 2022 04:22 |
| Last Modified: | 27 Jul 2022 04:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19049 |
Actions (login required)
 |
View Item |