Nadia Parrisya Sholehah, . (2022) STRATEGI KOMUNIKASI HUMAS BNN RI DALAM MENYOSIALISASIKAN PROGRAM INDONESIA BERSINAR MELALUI MEDIA SOSIAL INSTAGRAM DI MASA PANDEMI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Drugs are currently a dangerous threat to the Indonesian people. Therefore, the Badan Narkotika Nasional is present in the efforts of Prevention, Eradication, Abuse and Illicit Trafficking of Narcotics in Indonesia in realizing a Clean Indonesia for Drugs. Public Relation of BNN RI utilizes advances in social media technology, especially Instagram as a strategy in socializing the “Indonesia Bersinar” programs which is being run by BNN RI so that messages related to the dangers of drug abuse in realizing a drug-free Indonesia can be conveyed to the public, especially during a pandemic which does not allow for meetings in a direct. This research uses a qualitative research method with a phenomenological approach. Informants in this study amounted to six people who were selected based on the criteria that have been determined by the author. This research uses Information Interaction theory. This study uses data collection techniques through interviews with BNN RI’s Public Relations and people in drug- prone areas, as well as through observations on BNN RI's official Instagram social media. The results of this study were found that the BNN RI’s Public Relations Strategy in socializing the “Indonesia Bersinar” program during the pandemic was to utilize social media, especially Instagram as a medium for socializing the “Indonesia Bersinar” program by creating content such as infographics, activity photos, and video activities to be uploaded on Instagram. BNN RI official as a form of socialization of the Indonesia Shine program in an effort to realize a drug-free Indonesia.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1810411047] [Pembimbing : Kusumajanti] [Penguji 1 : Yani Hendrayani] [Penguji 2 : Irpan Ripa'i Sutowo] |
| Uncontrolled Keywords: | Public Relations Strategy, Social Media, Instagram |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Nadia Parrisya Sholehah |
| Date Deposited: | 08 Aug 2022 03:27 |
| Last Modified: | 12 Aug 2022 06:34 |
| URI: | http://repository.upnvj.ac.id/id/eprint/18756 |
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