Afifah Harliana, . (2022) STRATEGI PEMASARAN TABUNGAN EASY MUDHARABAH PADA BANK SYARIAH INDONESIA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The fast changing world has forced companies to keep up with the changes. One of these companies, namely Islamic banking, is trying to get market attention to produce the best products so that people want to save their funds in the bank. The Easy Mudharabah Savings product type from Bank Syariah Indonesia has proven that Islamic banks are able to survive in this digitalization era because these savings products are the most popular and are equipped with various attractive promotions. This final project aims to determine the process of Segmenting, Targeting, and Positioning, knowing marketing strategies, and obstacles in marketing Easy Mudharabah Savings. The results of this Final Project also show that the promotion strategy is the most effective marketing strategy to increase the number of Easy Mudharabah Savings customers at Bank Syariah Indonesia.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 1910101043] [Pembimbing: Tri Siswantini] [Penguji 1: Ardhiani Fadila] [Penguji 2: Marlina] |
| Uncontrolled Keywords: | Marketing, Saving, Banking |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Afifah Harliana |
| Date Deposited: | 29 Jul 2022 06:41 |
| Last Modified: | 29 Jul 2022 06:41 |
| URI: | http://repository.upnvj.ac.id/id/eprint/18605 |
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