Muhammad Fikri Iswara, . (2022) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ROTI BAKEROLD DI LUBANG BUAYA, KAYU MANIS DAN CINERE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study was conducted to determine and analyze the effect of differences in price, location and service quality on consumer purchasing decisions at Bakerold bakery outlets in Lubang Buaya, Kayu Manis and Cinere. With this type of quantitative research, the sample used is 100 respondents with probability sampling. Data were collected by questionnaire and using SPSS 26.00. The results show: (1) Outlet at Lubang Buaya has a value, variable price tcount 2,231 > ttable 1,687, location tcount 3,235 > ttable 1,687 and service quality tcount 4,016 > ttable 1,687. (2) Cinnamon has a value, the price variable tcount 4.018 > ttable 2.026, location variable 0.735 which is lower ttable 2.0262 and service quality variable tcount 5.542 > ttable 2.0262. (3) Cinere has a value, the price variable tcount 3,890 > ttable 1,692, location variable tcount 3,035 > ttable 1,692 and service quality tcount 3,141 > ttable 1,692. The results of Kruskall-Wallis show: (4) There is no effect of the price difference with the outlet value at Lubang Buaya 0.254, Kayu Manis 0.180 and Cinere 0.076. (5) There is an effect of location differences with outlet values in Lubang Buaya 0.057, Kayu Manis 0.002 and Cinere 0.093. (6) There is no difference in the effect of service quality with the Kruskal-Wallis value at the outlet at Lubang Buaya 0.804, Kayu Manis 0.183 and Cinere 0.568.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810111284] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Heni Nastiti] [Penguji 2: Rosali] |
| Uncontrolled Keywords: | BakerOld, Bread, Location, Price, Purchase Decision, Service Quality |
| Subjects: | A General Works > AI Indexes (General) H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muhammad Fikri Iswara |
| Date Deposited: | 15 Jul 2022 06:21 |
| Last Modified: | 15 Jul 2022 06:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17305 |
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