Nurvaida Budi Lestari, . (2022) PEMANFAATAN MEDIA SOSIAL WHATSAPP SEBAGAI PROMOSI PRODUK UMKM (Studi Fenomenologi Pada Online Shop Destiashop). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to discuss promotional activities carried out by online shops on Whatsapp. This can be used as a benchmark for online shops carrying out promotions on social media, especially on Whatsapp. The method used is qualitative with a phenomenological approach, this study uses primary data sources and secondary data. The sampling technique used is purposive sampling. Researchers used three stages of data analysis, namely Data Reduction, Data Presentation and Conclusions or Verification with Data Triangulation. The final result of this study shows that product promotion on Whatsapp social media can provide many benefits for UMKM, especially for those who want to open a business but with a limited budget, and also provide benefits to consumers who receive the promotion. This is the background of the research to find out how the promotions carried out by Destiashop provide the benefits they get when doing promotions on Whatsapp.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710411206] [Pembimbing: Yani Hendrayani] [Penguji 1: Rini Riyantini] [Penguji 2: Ratu Nadya Wahyuningratna] |
| Uncontrolled Keywords: | Social Media, Online Shop, Whatsapp Business, UMKM |
| Subjects: | H Social Sciences > HF Commerce T Technology > TX Home economics |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Nurvaida Budi Lestari |
| Date Deposited: | 03 Aug 2022 07:13 |
| Last Modified: | 03 Aug 2022 07:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/17135 |
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