Isje Pradina, . (2021) PENGARUH LABEL HALAL, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANGAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The halal industry in Indonesia is increasing every year, especially in the halal food sector Although the halal industry has increased, there are still many food commodities without a halal label. This study aims to determine the effect of halal label, product quality, service quality on purchasing decisions for Kopi Kenangan in Jabodetabek. This study uses a quantitative approach. The sample used in this study was 100 Kopi Kenangan consumers located in the Greater Jakarta area. Tools to get data is a questionnaire using a Likert scale. In this study using multiple linear regression analysis supported by Validity and Reliability test, Classical Assumption test, t-test and f-test using IBM SPSS Statistics software. The results obtained from this study are Halal Label (X1), Product Quality (X2), and Service Quality (X3) has a significant effect on purchasing decisions of Kopi Kenangan,, and all variables simultaneously have a significant influence on the purchasing decision of Kopi Kenangan.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810116012] [Pembimbing: Ade Nur Rohim] [Penguji 1: Muhammad Anwar Fathoni] [Penguji 2: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | halal label, product quality, purchase decision, service quality |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Isje Pradina |
| Date Deposited: | 14 Feb 2022 02:38 |
| Last Modified: | 14 Feb 2022 02:38 |
| URI: | http://repository.upnvj.ac.id/id/eprint/15902 |
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