Rakan Adiantoro, . (2020) STRATEGI EXPERIENTIAL MARKETING BRAND LOKAL TAKA CRAFT (Studi Kasus Custom Workshop Taka Craft). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the strategies used by Taka Craft in the Custom Workshop. The research approach used in this research is a descriptive qualitative approach with a case study method. This research was conducted by interviewing informants and key informants from Taka Craft consisting of Owner, Crew and Consumers. In addition, a literature study was also carried out in this research.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 1610411184] [Pembimbing I :Lukman Saleh Waluyo] [Pembimbing II :Irpan Ripa’I Sutowo] |
| Uncontrolled Keywords: | Below the Line, Experential Marketing, Custom Workshop, Taka Craft |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Rakan Adiantoro |
| Date Deposited: | 03 Feb 2022 09:17 |
| Last Modified: | 03 Feb 2022 09:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/15407 |
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