Savira Amanda, . (2021) REPRESENTASI KECANTIKAN DALAM IKLAN: (Analisis Semiotika Roland Barthes pada Iklan 25 Tahun Wardah di Youtube). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The concept of true beauty is a relative thing. However, without realizing it, beauty has a standardization that is constructed through impressions in the media, one of which is advertising. Advertising is a means to promote a product to the general public, including beauty products. The purpose of this study was to determine the representation of beauty in the advertisement “25 Years of Wardah – Cantikmu Siap Hadapi Dunia” using the semiotic study of Roland Barhtes. This study uses a qualitative approach. Data collection techniques were carried out through observation on the advertising analysis unit "25 Tahun Wardah – Cantikmu Ready to Face the World" and also through library sources. The results showed that the representation of women's beauty in the advertisement "25 Tahun Wardah – Cantikmu Ready to Face the World" was not only shown through an attractive appearance but also a positive attitude contained in women.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil: 1710411048] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Ispawati Asri] [Penguji 2: Puri Bestari M] |
| Uncontrolled Keywords: | Representation, Advertisement, Beauty, Semiotics, Roland Barthes |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Savira Amanda |
| Date Deposited: | 09 Nov 2021 08:30 |
| Last Modified: | 09 Nov 2021 08:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13690 |
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