Pramesti Ayu Cahyandani, . (2021) PESAN PERSUASIF "PERIKSA LEHER ANDA" PADA INSTAGRAM @PITATOSCA DAN PERILAKU DETEKSI DINI GANGGUAN TIROID ANGGOTA KOMUNITAS PITA TOSCA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The data from previous research show that there is still a lot of society that is not aware of thyroid disease. This is why to conduct the research about “Check Your Neck” persuasive message on Instagram @pitatosca and behavior of thyroid disease early detection on member of Pita Tosca community. This study aims to prove the impact of persuasive messages on the early detection behavior of thyroid disease. This research uses elaboration likelihood theory. In this study, researchers used explanatory quantitative research methods with surveys for data collection using members of the Pita Tosca community as the sample. Sampling was done through purposive sampling and data collection was carried out through questionnaires distributed through WhatsApp Group to 107 respondents. The results of this study indicate that the results of the research hypothesis prove that H0 is rejected and Ha is accepted, so there is a significant effect of “Check Your Neck” persuasive message on Instagram @pitatosca and behavior of thyroid disease early detection on member of Pita Tosca community.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1710411205] [Pembimbing: Rini Riyantini] [Penguji 1: Ispawati Asri] [Penguji 2: Vina Mahdalena] |
| Uncontrolled Keywords: | Persuasive message, Early detection behaviour, Thyroid |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Pramesti Ayu Cahyandani |
| Date Deposited: | 06 Oct 2021 06:26 |
| Last Modified: | 06 Oct 2021 06:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13365 |
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