Pengaruh Influencer Marketing dan Brand Awareness Terhadapa Keputusan Pembelian Street Boba

Kelvin Yohanes, . (2021) Pengaruh Influencer Marketing dan Brand Awareness Terhadapa Keputusan Pembelian Street Boba. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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AWAL.pdf
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BAB 1.pdf
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Abstract

This research is using a descriptive quantitative study that aims to see and analyze the influence of Influencer Marketing and Brand Awareness on Street Boba Purchase Decisions. The sample selection technique in this study used a non-probability sampling technique so that the entire population was used as a sample using the Lemeshow calculation formula and obtained a sample of 100 respondents. Smart PLS 3.0 Software and Microsoft Office Excel software are used on the Hypothesis testing. The results obtained from the examiners are (1) There is a significant effect of Influencer Marketing on Purchase Decisions, (2) There is a significant effect of Brand Awareness on Purchase Decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710111270] [Pembimbing:Suharyati [Penguji 1:Diana TW] [Penguji 2:Nobelson]
Uncontrolled Keywords: Influencer Marketing, Brand Awareness, Purchase Decisions
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Kelvin Yohannes
Date Deposited: 23 May 2022 09:39
Last Modified: 23 May 2022 09:39
URI: http://repository.upnvj.ac.id/id/eprint/13253

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