Rizky Ramadhan Hasril, . (2021) PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN NOTEBOOK LENOVO. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Currently, electronic devices such as notebooks are increasingly being used to support human activites. Notebook manufacturers compete with each other in increasing customer sattsfaction. This study is a quantitative study the aims to prove and analyze whether there is an effect of price, product quality, and brand image on customer satisfaction of Lenovo. The population in this study are people who have bought or used Lenovo notebooks in the DKI Jakarta area. The sample used in this study amounted to 100 respondents using the Non-Probabilty Sampling method with Purposive Sampling as a sampling technique. Partia Least Square (PLS) method was used as a data analysis method. The result of the study indicate that the price variable has no effect and is not significant on customer satisfaction. Meanwhile, product quality and brand image variabels have a significant and significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710111064] [Pembimbing : Yuliniar] [Penguji 1 : Lina Ariani] [Penguji 2 : Pusporini] |
| Uncontrolled Keywords: | Price, product quality, brand image, customer satisfaction, and notebook |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Rizky Ramadhan Hasril |
| Date Deposited: | 25 May 2022 04:37 |
| Last Modified: | 25 May 2022 04:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13112 |
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