Diana Hertiyas Tuti, . (2021) PENGARUH KARAKTERISTIK INOVASI PEMBIAYAAN (CROWDFUNDING) TERHADAP KEPUTUSAN BERDONASI MASYARAKAT DALAM APLIKASI KITABISA.COM : Studi Kasus Followers Instagram Kitabisa.com. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Technological developments make it easier for people to collect donations online, namely through the crowdfunding platform. The convenience of a crowdfunding platform determines people's decisions to donate. The purpose of the study was to determine the influence and magnitude of the influence of the characteristics ofinnovation crowdfunding on people's donation decisions in the Kitabisa.com application. The research method used is a quantitative survey method followers for 100 Kitabisa.com Instagram. Using purposive samplingsampling as atechnique and data processing using a questionnaire. This study uses the theory of diffusion of innovation according to Everet M Rogers. The results of the correlation test show a significance value of 0.000 because it is located <0.5 the coefficient of r count 0.850 indicates a strong correlation. The results of a simple linear regression test show that the direction of the characteristics ofinnovation crowdfunding on the decision to donate is positive. The results of the coefficient of determination show that there is an influence of 77.4% between the characteristics ofinnovation crowdfunding on the decision to donate. These results are reinforced by the results of hypothesis testing that prove Ho is rejected and Ha is accepted, meaning that there is an influence between the characteristics ofinnovation crowdfunding on the decision to donate. The conclusion of this study is that the characteristics ofinnovation crowdfunding affect people's donation decisions, especially on followers Kitabisa.com's Instagram.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 1710411017] [Pembimbing I : Uljanatunnisa] [Penguji I : Aan Setiadarma] [Penguji II : Vinta Sevilla] |
| Uncontrolled Keywords: | Crowdfunding, Donation decision, Innovation Diffusion Theory |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Diana Hertiyas Tuti |
| Date Deposited: | 04 Oct 2021 07:20 |
| Last Modified: | 04 Oct 2021 07:20 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12778 |
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