Arlisa Intan Ainiyyah, . (2021) PENGARUH MEDIA SOSIAL INSTAGRAM @PESONAID_TRAVEL TERHADAP MINAT BERKUNJUNG KAUM MILENIAL PADA WISATA INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (364kB) |
|
Text
AWAL.pdf Download (2MB) |
|
Text
BAB I PENDAHULUAN.pdf Download (508kB) |
|
Text
BAB II TINJAUAN PUSTAKA.pdf Restricted to Repository UPNVJ Only Download (451kB) |
|
Text
BAB III METODE PENELITIAN.pdf Restricted to Repository UPNVJ Only Download (620kB) |
|
Text
BAB IV HASIL DAN PEMBAHASAN.pdf Restricted to Repository UPNVJ Only Download (785kB) |
|
Text
BAB V PENUTUP.pdf Download (298kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (404kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (15kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (732kB) |
Abstract
This research is motivated by the development of communication technology, namely social media. Tourism can use social media as a visual promotion medium, namely the Instagram social media platform. One of the Instagram social media accounts that uses it is @pesonaid_travel which is managed directly by the Ministry of Tourism and Creative Economy of the Republic of Indonesia. This study aims to determine whether there is an influence of social media Instagram @pesonaid_travel on millennials' interest in visiting Indonesian tourism and the magnitude of the influence of social media Instagram @pesonaid_travel on millennials' interest in visiting Indonesian tourism. the population in this study there are followers of the @pesonaid_travel account, with a sample of 100 respondents. This study uses quantitative methods with the type of explanatory research. From the results of the analysis of this study, based on the correlation test, there is a strong relationship between the X and Y variables of 0.744. And obtained R square that is equal to 57.30% and from the results of a simple linear regression test that is getting the results Y = 3.895 + 0.388 X and the results of the hypothesis test that is the value of tcount 11.022 > ttable 1.660. It can be concluded that there is an influence of the Instagram @pesoanid_travel social media account on visiting interest. It can be concluded that there is an influence between variable X (social media Instagram @pesonaid_travel) on variable Y (millennials' interest in visiting Indonesian tourism).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710411023] [Pembimbing : Windhi Tia Saputra] [Penguji 1 : Kusumajanti] [Penguji 2 : Supratman] |
| Uncontrolled Keywords: | Instagram Social Media, Visiting Interest, Theory SOR, @pesonaid_travel |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Arlisa Intan Ainiyyah |
| Date Deposited: | 04 Oct 2021 07:21 |
| Last Modified: | 04 Oct 2021 07:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12777 |
Actions (login required)
 |
View Item |