Diah Setianingrum, . (2021) PENGARUH KAMPANYE #TUBUHKUOTORITASKU OLEH SAMSARA TERHADAP CITRA ORGANISASI SAMSARA (Survey terhadap followers Instagram @perkumpulan.samsara). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The background of this research is based on the large number of cases and requests for illegal abortions that took many lives and other impacts, such as the physical and mental health of mothers who abort their fetus. Therefore, Samsara created a campaign for the right of body authority for every woman who experienced an unplanned pregnancy. In every organization that actively voices an issue, it is necessary to have a party that acts as a bridge between the organization and external parties so that the issue that the public wants to discuss and know about can be delivered as expected by the organization, that ”bridge” is a PR. No exception in NGOs. PR in NGOs has the task of conveying issues and messages to the public so that public’s attitude can emerge that gives attention and support to the PR, the issues discussed, and especially for the organization. The function and role of PR also including build public’s opinion and attitude towards it (image). One of the PR roles, namely campaign has been carried out regularly by Samsara. The #TubuhkuOtoritasku campaign is a campaign that aims to create a world without discrimination for every choice made by every individual, especially in carrying out safe abortion in cases of Unplanned Pregnancy (KTD). The theory used is Image Formation Model. The research method used is a quantitative method with explanative research type. The population in this study were 14,600 followers of Instagram @perkumpulan.samsara using one of the probability sampling techniques, namely simple random sampling, and obtained 100 respondents. To determine the relationship and influence, the authors use the correlation test, the coefficient of determination test and hypothesis testing.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1710411162] [Pembimbing: Retno Dyah Kusumastuti] [Penguji 1: Ispawati Asri] [Penguji 2: Supratman] |
| Uncontrolled Keywords: | Public Relations, Campaign, Image |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Diah Setianingrum |
| Date Deposited: | 04 Oct 2021 07:11 |
| Last Modified: | 04 Oct 2021 07:11 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12133 |
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