Ricky Octaviansyah, - (2019) PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP MINAT BELI MOBIL TOYOTA YARIS: Studi di Kelurahan Bedahan Depok. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative research that aims to determine the influence of product quality, price and brand image to purchase intention car Toyota Yaris. The population in this study was the community of Kelurahan Bedahan Depok. The sample size was taken 75 respondents, with nonprobability sampling method, especially purposive sampling. Data collection was done through questionnaires. Analytical technique used is the method of analysis PLS (Partial Least Square). The results of this study indicate that (1) product quality has a significant influence on purchase intention with coefficient value of 0,163. (2) price has no effect significant on purchase intention with coefficient value of -0,109. (3) brand image has a significant influence on purchase intention with coefficient value of 0,926.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1510111095] [Ketua Penguji: Yuliniar] [Penguji I: Jenji Gunaedi Argo] [Penguji II/Pembimbing:Suharyati] |
| Uncontrolled Keywords: | Product Quality, Price, Brand Image, and Purchase Intention. |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 15 Apr 2019 02:45 |
| Last Modified: | 15 Apr 2019 04:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/105 |
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