Farhan Bernardy Haryanto, . (2021) ANALISIS KEPUTUSAN PEMBELIAN SMARTPHONE VIVO DI JAKARTA TIMUR (Studi Kasus Pembelian Secara Online Pada Kaum Milenial di E-Commerce). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (116kB) |
|
Text
AWAL.pdf Download (928kB) |
|
Text
BAB 1.pdf Download (229kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (204kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (339kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (315kB) |
|
Text
BAB 5.pdf Download (118kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (147kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (116kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
ARTIKEL KI.pdf Restricted to Registered users only Download (1MB) |
Abstract
This research is a quantitative study that aims to determine the effect of price, promotion, and Design Product on purchase decition. The population in this study were smartphone users who lived or were active in the East Jakarta area. The sample size was taken as many as 75 respondents, with non-probability sampling technique sampling with purposive sampling method. Data collection is done through the spread of google form online questionnaires. The analysis technique used is the inferential & descriptif analysis method through PLS (Partial Least Square) with SmartPLS 3.2 software. The results of this study indicate that (1) Price has a negative and no significant effect onpurchase decitiont with a path coefficient of -0.212, (2) The promotion of a positive and significant influence on purchase decition with a path coefficient of 0,438, (3) Design Product has a positive and significant effect on purchase decition with a path coefficient of 0,634. And has an R- Square value of 0.724.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 1610111193] [Ketua Penguji : Prasetyo Hadi] [Penguji I : Diana Triwardhani] [Penguji II (Pembimbing) : Faisal Marzuki] |
| Uncontrolled Keywords: | Price, Promotion, Design Product and Purchase Decition |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Farhan Bernardy Haryanto |
| Date Deposited: | 05 Jul 2021 18:48 |
| Last Modified: | 05 Jul 2021 18:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/10240 |
Actions (login required)
 |
View Item |