Sindy Adiska Marta Dinata, . (2021) ANALISIS PURCHASE INTENTION PADA E-COMMERCE (Studi Kasus pada Pengguna Sociolla di Kalangan Muda). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (187kB) |
|
Text
AWAL.pdf Download (913kB) |
|
Text
BAB 1.pdf Download (404kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (537kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (516kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (574kB) |
|
Text
BAB 5.pdf Download (293kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (427kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (132kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (956kB) |
Abstract
This research is a quantitative research that aims to prove whether electronic word of mouth and brand image affect purchase intention in Sociolla e-commerce. The population used in this study are consumers who have already shopped using Sociolla e-commerce. The number of samples taken by the researcher was 58 respondents with non-probability sampling techniques and the method used was purposive sampling. Data collection is done by distributing questionnaires using google form. The data analysis technique used is descriptive and inferential analysis using the help of the Partial Least Square (PLS) tool, namely the Smart PLS 3.0 software. The results of this study indicate that (1) electronic word of mouth does not have a significant effect on purchase intention with a coefficient value of 0.222. (2) brand image has a significant effect on purchase intention with a coefficient value of 0.329.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710111117] [Pembimbing: Alfatih Sikki Mangabarani] [Penguji 1: Yuliniar] [Penguji 2: Pusporini] |
| Uncontrolled Keywords: | Electronic Word of Mouth, Brand Image, Purchase Intention |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Sindy Adiska Marta Dinata |
| Date Deposited: | 10 Aug 2021 09:09 |
| Last Modified: | 10 Aug 2021 09:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9650 |
Actions (login required)
 |
View Item |