Marni Dewi Yanti, . (2021) NALISIS KEPUTUSAN PEMBELIAN SECARA ONLINE PADA MARKETPLACE TOKOPEDIA. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Tokopedia is one of several Marketplaces in Indonesia that gives everyone, umkm and brands the opportunitu to open and develop an Online store whose services can be used for free by everyone. This study aims to determine what influences Online purchasing decisions on the The Tokopedia Marketplace, which includes services quality and E-Word of Mouth. This research uses a quantitative approach with primary data source. The sample in this study amounted to 100 respondents who were Tokopedia users using non-probability sampling techniques by means of convenience sampling. Data collection uses an equestinnaire (google form) which is distributed Online through social networks. The data analysis technique was processed using Partial Least Square (PLS). The results of data analysis show that : (1) Service Quality has a significant effect on Purchasing Decisions Online at the Tokopedia Marketplace (2) E-Word of Mouth has a significant effect on Purchasing Decisions on the Tokopedia Marketplace
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil : 1910121039] [Ketua Penguji : Alfatih S. Manggabarani] [Penguji I : Miguna Astuti] [Penguji II (Dosen Pembimbing) : Prasetyo Hadi] |
| Uncontrolled Keywords: | Service Quality, E-Word of Mouth, Purchasing Decisions |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | Marni Dewi Yanti |
| Date Deposited: | 27 Aug 2021 08:37 |
| Last Modified: | 27 Aug 2021 08:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9137 |
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