Siti Suastika, . (2020) STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT PT. RAJA SAKTI TELEMATIKA DALAM MENINGKATKAN LOYALITAS KONSUMEN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Customer Relationship Management (CRM) is one of the activities in building relationships with audiences. This is related to the existence of an integrated approach to all aspects of the company in relation to customers. These activities include marketing, sales, and support. Customer Relationship Management (CRM) activities cannot be separated from communication strategies as media relations that will benefit both parties. The activity itself consists of utilizing technology as a means of connecting with customers. This study wants to find out how the Customer Relationship Management (CRM) strategy of PT. Raja Sakti Telematics in increasing consumer loyalty. The object of this study is to examine the Customer Relationship Management (CRM) strategy in increasing consumer loyalty. The subject of this research is PT. Raja Sakti Telematics, located in Bekasi. PT. Raja Sakti Telematics has had loyal customers since the founding of the company. The theory used in this research is innovation diffusion. This study uses qualitative methods by digging information through in-depth interviews to find out how the Customer Relationship Management (CRM) strategy of PT. Raja Sakti Telematics in increasing consumer loyalty. The results of this study are the Customer Relationship Management (CRM) strategy of PT. Raja Sakti Telematics in increasing consumer loyalty is to organize events and publish them through the media and use of information technology in product innovation. Events that are held can be an opportunity for companies to establish intimate relationships with customers. The event held by the company can be a proof of the company in serving and facilitating customers. Researchers also hope that this research will benefit educational institutions in creating graduates who are more productive in the field of corporate communication related to customer relationship management (CRM) strategies in increasing consumer loyalty. So that graduates will have to create many ideas and ideas in developing the application of customer relationship management (CRM) strategies.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1610411044] [Pembimbing : Puri Bestari] [Penguji 1 : Aan Setiadarma] [Penguji 2 : Ratu Nadya W.] |
| Uncontrolled Keywords: | Customer Relationship Management (CRM) Strategy of PT. Raja Sakti Telematika in Increasing Consumer Loyalty |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Siti Suastika |
| Date Deposited: | 23 Apr 2021 07:40 |
| Last Modified: | 23 Apr 2021 07:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/8982 |
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