Pengaruh Terpaan Iklan Vivo V15 di Televisi terhadap Minat Beli Konsumen : Survei pada penyuka Vivo Indonesia di Group Line

Rivaldo Pardamean, . (2020) Pengaruh Terpaan Iklan Vivo V15 di Televisi terhadap Minat Beli Konsumen : Survei pada penyuka Vivo Indonesia di Group Line. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine how much influence the Vivo V15 Advertising on Television has on Consumer Buying Interest (Survey Of Vivo Indonesia enthusiasts in Line Group). The concept or theories that are relevant in this study are: Mass Communication, Advertising, Advertisement in Television, Buying Interest, Consumers, and S-O-R Theory. This research uses a quantitative research approach. The research method used is survey. The population in this study is members of the Vivo Indonesia Line Group in Line with a sample size of 66. The sampling technique used in this study is Non Probability Sampling. The analysis technique of the influence of Variable X on Variable Y uses Regression Test and Coefficient Determination Test. The Testing technique is processed by using SPSS (Stastical Product and Service Solution) Version 25. The results of this study indicates that the corelation of Variable X and Variable Y have moderate relationship. Based on the calculation of the Regression test, there is a moderate relation influence Variable X on Variable Y, while based on calculation of the Coefficient Determination obtained, the influence of Variable Y is determined by Variable X. This the calculation of t count > t table, it can be concluded Ho is recejted and Ha is accepted which mean, the more often Vivo V15 ads are shown on the Television, the higher Consumer Buying interest towards the Vivo..

Item Type:	Thesis (Skripsi)
Additional Information:	[No Panggil : 1610411157] [Pembimbing 1: Ispawati Asri] [Pembimbing 2: Puri Bestari Mardani] Penguji 1: Windhi Tia Saputra Penguji 2: Lusia Handayani Penguji 3: Intan Putri Cahyani
Uncontrolled Keywords:	Advertisement on Television, Consumer Purchase Interest, S-O-R Theory.
Subjects:	A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HF Commerce
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	Rivaldo Pardamean
Date Deposited:	12 Jan 2022 03:59
Last Modified:	12 Jan 2022 03:59
URI:	http://repository.upnvj.ac.id/id/eprint/7317

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