STRATEGI HUMAS SIBER DALAM MENINGKATKAN KUALITAS PELAYANAN INFORMASI PUBLIK (Studi Roadmap Making Indonesia 4.0 di Badan Kepegawaian Negara)

Gabriel Gifson Hasugian, Gifson (2020) STRATEGI HUMAS SIBER DALAM MENINGKATKAN KUALITAS PELAYANAN INFORMASI PUBLIK (Studi Roadmap Making Indonesia 4.0 di Badan Kepegawaian Negara). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is motivated by appearance use of cyberspace or online activities in providing public information services, especially in the face of the 4.0 era which raises the issue of hoaxes or fakenews and the needs quickly information. The purpose of this research is to find out how the Badan Kepegawian Negara public relations strategy in improving the quality of public information services in the 4.0 era. The research method used is a qualitative approach with descriptive study analysis by collecting data through interviews, library research, documentation. Concepts used are government public relations, cyber public relations, public services, 7-C public relations strategies and computer mediated communication. Research results show that BKN public relations have done a study of information service 4.0 in the use of cyber public relations websites, social media such as Twitter, Facebook, Instagram, YouTube, and the canal complaints society that is LaporBKN!. Strategies made in BKN cyber public relations to resolving news fakenews or hoaxes by informing the use of cyber public relations. Cyber public relations strategies to improve service quality by adjusting the audience, infographics and schemes, packaging messages according to the audience, publishing with audio visual, polling public information services. The conclusion can be said that the strategy and implementation with the use of cyber PR have an important to improve the quality of public information services in the 4.0 era.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1610411178] [Pembimbing: Yani Hendrayani, Ph.D.] [Penguji 1: Aan Setiadarma] [Penguji 2: Windhi Saputra]
Uncontrolled Keywords: Cyber Public Relations, Cyber Public Relations Strategy, Information Services
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Gabriel Gifson Hasugian
Date Deposited: 12 Jan 2022 04:11
Last Modified: 12 Jan 2022 04:11
URI: http://repository.upnvj.ac.id/id/eprint/6993

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