PERAN KOMUNIKASI INTERPERSONAL DALAM MEMBANGUN LOYALITAS MEMBER DI MARSGYM INDONESIA

Muhammad Kanza Fadlilah Akbar, . (2026) PERAN KOMUNIKASI INTERPERSONAL DALAM MEMBANGUN LOYALITAS MEMBER DI MARSGYM INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The rapid growth of the fitness industry in Indonesia, along with increasing competition among fitness centers, has made member loyalty an essential factor for business sustainability. In this context, Marsgym Indonesia, as a relatively new fitness center, has shown significant membership growth, making it an interesting subject to examine from an interpersonal communication perspective. This study aims to analyze the role of interpersonal communication in building member loyalty at Marsgym Indonesia. This research applies the interpersonal communication theory proposed by Joseph A. DeVito, which includes five dimensions: openness, empathy, supportiveness, positiveness, and equality. The study used a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observations, and documentation. The findings show that effective interpersonal communication plays an important role in building member loyalty by creating comfort, trust, and emotional closeness. This study concludes that interpersonal communication is an important factor in strengthening member loyalty at Marsgym Indonesia. Keywords: Interpersonal Communication, Member Loyalty, Gym, Marsgym Indonesia

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411244] [Pembimbing: Luqman Hakim] [Penguji 1: Kusumajanti] [Penguji 2: Rut Rismanta Silalahi]
Uncontrolled Keywords: Interpersonal Communication, Member Loyalty, Gym, Marsgym Indonesia
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: MUHAMMAD KANZA FADLILAH AKBAR
Date Deposited: 07 Sep 2026 04:58
Last Modified: 07 Sep 2026 04:58
URI: http://repository.upnvj.ac.id/id/eprint/54146

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