MANAJEMEN HUBUNGAN BABYMONSTER DAN PENGGEMAR

nirmala, . (2026) MANAJEMEN HUBUNGAN BABYMONSTER DAN PENGGEMAR. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The evolution of digital communication has transformed the dynamics of the artist-fan relationship, including within the K-Pop industry. Weverse has emerged as a platform enabling artists to cultivate closer, more interactive connections with their fans. This study aims to analyze the relationship management between BABYMONSTER and their fans (Montiez) via the Weverse platform. A descriptive qualitative approach utilizing the netnography method was employed. Data were gathered through non-participant observation of BABYMONSTER’s communication activities on Weverse, digital documentation, and a literature review. Data analysis followed the Miles and Huberman model, grounded in Relationship Management theory encompassing strategies of access, positivity, and openness, as well as relationship quality dimensions such as trust, commitment, control mutuality, satisfaction, and communal relationships. The findings indicate that BABYMONSTER leverages various Weverse features such as content uploads, comment replies, Weverse Live, and Moments to foster interactive communication, boost fan engagement, and build emotional closeness. These communication strategies cultivate a relationship rooted in trust, satisfaction, and commitment, thereby strengthening fan loyalty. The study concludes that Weverse serves as a strategic medium for establishing and maintaining long-term relationships between BABYMONSTER and their fans in the digital communication era. Keywords: BABYMONSTER, Weverse, Relationship Management, Digital Communication, Fan Engagement, K-Pop.

Item Type:	Thesis (Skripsi)
Additional Information:	No Panggil : 2010411047 Pembimbing : Witanti Prihatingsih Penguji 1 : Rut Rismanta Silalahi Penguji 2 : Nuril Ashivah Misbah
Uncontrolled Keywords:	Keywords: Babymonster, Fans, Weverse, Relationship Management, Digital Communication, K-Pop.
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software Q Science > QH Natural history
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	NIRMALA
Date Deposited:	04 Sep 2026 01:50
Last Modified:	04 Sep 2026 01:50
URI:	http://repository.upnvj.ac.id/id/eprint/53842

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