Difa Azzahra, . (2026) EVALUASI KINERJA PT MUKRINDO BERKAH ADITAMA DENGAN METODE BALANCED SCORECARD DAN OMAX-TLS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
PT Mukrindo Berkah Aditama is a trading company that supplies industrial raw materials based on a business-to-business model. The company’s performance evaluation has so far been mainly focused on financial aspects, which has not fully reflected overall organizational performance. This study aims to design and evaluate a performance measurement system using an integrated approach of the Balanced Scorecard (BSC), Strategy Map, Analytical Hierarchy Process (AHP), and Objective Matrix–Traffic Light System (OMAX-TLS). The study produced 13 strategic objectives and 13 Key Performance Indicators (KPIs) developed based on the BSC framework. The AHP weighting results show that the customer perspective has the highest weight of 0.33, while the Customer Retention Rate KPI is the most important indicator with a global weight of 0.19. The OMAX-TLS measurement results indicate an overall performance score of 4.64, categorized as yellow. The financial perspective is categorized as green, while the customer perspective, internal business processes, and learning and growth perspectives are still in the red category. The results show that the developed system is able to provide a more comprehensive performance evaluation, establish priority areas for improvement, and support more objective and sustainable decision-making.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210312053] [Pembimbing: Hilmana Radhia Putera] [Penguji 1: Vina Sari Yosephine] [Penguji 2: Intan Novita Dewi] |
| Uncontrolled Keywords: | Performance Evaluation, Balanced Scorecard, Analytical Hierarchy Process, Objective Matrix–Traffic Light System |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | DIFA AZZAHRA |
| Date Deposited: | 28 Aug 2026 07:42 |
| Last Modified: | 28 Aug 2026 07:42 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53108 |
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