KONSTRUKSI WACANA PEMBERDAYAAN PEREMPUAN DALAM KONTEN MEDIA SOSIAL INSTAGRAM @GIRLSBEYOND.ID: ANALISIS WACANA KRITIS NORMAN FAIRCLOUGH NORMAN FAIRCLOUGH

Naomi Rakhmadina, . (2026) KONSTRUKSI WACANA PEMBERDAYAAN PEREMPUAN DALAM KONTEN MEDIA SOSIAL INSTAGRAM @GIRLSBEYOND.ID: ANALISIS WACANA KRITIS NORMAN FAIRCLOUGH NORMAN FAIRCLOUGH. JMPIS: Jurnal Manajemen Pendidikan & Ilmu Sosial, 7 (4). pp. 3478-3491. ISSN 2716-3758

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Official URL: https://doi.org/10.38035/jmpis.v7i4

Abstract

This study analyzes the construction of women’s empowerment discourse on the Instagram account @girlsbeyond.id through content related to career development and selfdevelopment among young women in the digital era. This study aims to critically examine how social media constructs empowered women within contemporary digital work culture. The object of this study consists of five contents focusing on productivity, career, and work skills. The findings show that @girlsbeyond.id reflects a tendency toward neoliberal feminism that shifts the meaning of women’s empowerment into an individual responsibility to continuously improve self-capacity and work productivity. Therefore, social media functions not only as a medium of information, but also as a platform that reproduces the ideal standards of women in the digital era

Item Type:	Article
Additional Information:	[No Panggil: 2210411307] [Pembimbing: Maria Febiana Christanti] [Penguji 1: Rut Rismanta Silalahi] [Penguji 2: Nuril Ashivah Misbah]
Uncontrolled Keywords:	Women’s Empowerment, Critical Discourse Analysis, Neoliberal Feminism, Instagram, Digital Media
Subjects:	H Social Sciences > HQ The family. Marriage. Woman H Social Sciences > HT Communities. Classes. Races
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	NAOMI RAKHMADINA
Date Deposited:	31 Aug 2026 07:27
Last Modified:	31 Aug 2026 07:28
URI:	http://repository.upnvj.ac.id/id/eprint/52934

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