LEGAL PROTECTION FOR CONSUMERS IN THE CONTEXT OF DARK PATTERNS IN INDONESIAN MARKETPLACE APPLICATIONS: A COMPARATIVE STUDY WITH THE NETHERLANDS

Annisa, . (2026) LEGAL PROTECTION FOR CONSUMERS IN THE CONTEXT OF DARK PATTERNS IN INDONESIAN MARKETPLACE APPLICATIONS: A COMPARATIVE STUDY WITH THE NETHERLANDS. Rechtsidee, 14 (1). pp. 1-14. ISSN 2443-3497

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Abstract

The rapid expansion of digital marketplaces has increased consumer exposure to manipulative interface design, creating new challenges for consumer autonomy, fairness, and legal protection. In Indonesian marketplace applications, dark patterns appear through false urgency, hidden costs, sneak into basket, fake reviews, fake discounts, and disguised advertisements, which may harm consumers psychologically and financially. However, Indonesia's current legal framework remains general, fragmented, and reactive, as no specific regulation explicitly defines or prohibits manipulative interface design in marketplace ecosystems. Therefore, this normative legal study examined consumer protection against dark patterns in Indonesia and compared it with Dutch regulations through statutory, conceptual, and comparative approaches. The findings reveal that Indonesian law only partially addresses dark patterns through consumer protection, electronic information, personal data, and electronic commerce provisions, whereas the Netherlands applies multi-layered protection through the DSA, WHC, GDPR-related standards, ACM technical guidelines, and proactive monitoring, including automated screening tools. This study specifically compares Indonesia and the Netherlands in regulating and enforcing consumer protection against marketplace dark patterns. Ultimately, Indonesia needs explicit dark pattern regulation, operational technical guidelines, technology-based monitoring, stronger supervisory institutions, and targeted digital literacy programs to protect consumers from manipulative marketplace interfaces.

Item Type:	Article
Additional Information:	[No. Panggil : 2210611042] [Pembimbing : Muthia Sakti] [Penguji 1 : Dwi Aryanti Ramadhani] [Penguji 2 : Ema Nurkhaerani]
Uncontrolled Keywords:	Dark Patterns, Consumer Protection, Marketplace Applications, Regulation
Subjects:	K Law > K Law (General)
Divisions:	Fakultas Hukum > Program Studi Hukum (S1)
Depositing User:	ANNISA
Date Deposited:	27 Aug 2026 07:30
Last Modified:	27 Aug 2026 07:30
URI:	http://repository.upnvj.ac.id/id/eprint/52592

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