PENGARUH KUALITAS DAN KREDIBILITAS INFORMASI TERHADAP NIAT PEMBELIAN EYE SHADOW PINKFLASH MELALUI ADOPSI ELECTRONIC WORD OF MOUTH: Studi Pada Anggota Platform Female Daily

Faiza Az Zahra, . (2026) PENGARUH KUALITAS DAN KREDIBILITAS INFORMASI TERHADAP NIAT PEMBELIAN EYE SHADOW PINKFLASH MELALUI ADOPSI ELECTRONIC WORD OF MOUTH: Studi Pada Anggota Platform Female Daily. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the influence of information quality and credibility in PinkFlash eyeshadow reviews on purchase intention, with eWOM adoption as a mediating variable. This research is motivated by the diversity of consumer reviews in the FD Review segment, including the presence of negative reviews resulting from the recall of several types of PinkFlash eye shadow by BPOM. This situation raises questions about the mechanisms by which consumers accept, and use review information before forming a purchase intention. This study employs a quantitative approach with a data collection strategy using a questionnaire distributed to 385 Female Daily members who met the criteria. The primary data collected was analyzed using the PLS-SEM method via the SmartPLS program. The results of the study indicate that information quality and information credibility have a positive and significant effect on eWOM adoption. The eWOM adoption variable was found to fully mediate the relationship between information quality and purchase intention and partially mediate the relationship between information credibility and purchase intention for PinkFlash eyeshadow. The Information Adoption Model (IAM) theory was integrated into the study because it explains the mechanisms by which individuals receive, adopt, and use eWOM information as a consideration that shapes purchase intentions in the context of beauty platforms.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210411114] [Pembimbing: Ahmad Zakki Abdullah] [Penguji 1: Rini Riyantini] [Penguji 2: Vina Mahdalena]
Uncontrolled Keywords: EWOM Adoption, Information Adoption Mode, Information Credibility, Information Quality
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: FAIZA AZ ZAHRA
Date Deposited: 31 Aug 2026 07:27
Last Modified: 31 Aug 2026 07:27
URI: http://repository.upnvj.ac.id/id/eprint/52514

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