PENGARUH INFLUENCER CREDIBILITY, PERCEIVED QUALITY, DAN PRICE PERCEPTION TERHADAP PURCHASE INTENTION PADA SKINCARE FINALLY FOUND YOU!

Rizka Rahma Andhina, . (2026) PENGARUH INFLUENCER CREDIBILITY, PERCEIVED QUALITY, DAN PRICE PERCEPTION TERHADAP PURCHASE INTENTION PADA SKINCARE FINALLY FOUND YOU! Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study employed a quantitative research approach to analyze the effects of Influencer Credibility, Perceived Quality, and Price Perception on Purchase Intention toward Finally Found You! skincare products. The sampling technique used was non-probability sampling with a purposive sampling method involving 115 respondents who were familiar with Finally Found You! products and had been exposed to promotional content by the influencer Tasya Farasya. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The analysis results indicate that Price Perception is the most dominant factor influencing Purchase Intention, suggesting that the alignment between price, product quality, and perceived benefits is the primary consideration in shaping consumers' purchase intention. This study concludes that Influencer Credibility, Perceived Quality, and Price Perception each have a positive and significant effect on Purchase Intention toward Finally Found You! skincare products.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210111087] [Penguji 1: Prasetyo Hadi] [Penguji 2: Dienni Ruhjatini Sholihah] [Pembimbing: Guntur Syahputra Saragih]
Uncontrolled Keywords: Influencer credibility, Perceived quality, Price perception, Purchase Intention, Finally Found You!.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: RIZKA RAHMA ANDHINA
Date Deposited: 07 Aug 2026 07:35
Last Modified: 07 Aug 2026 07:35
URI: http://repository.upnvj.ac.id/id/eprint/52221

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