PURCHASE DECISION OF SKINTIFIC SKINCARE: Study On Trend Deinfluencing

Devi Anisaul Asfia, . (2025) PURCHASE DECISION OF SKINTIFIC SKINCARE: Study On Trend Deinfluencing. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The growing trend of deinfluencing on social media encourages consumers to be more critical in evaluating skincare products, including the Skintific brand. In this situation, e-WOM, information quality, and consumer trust become important factors that shape purchasing decisions. This study aims to analyze the influence of these three variables on purchasing decisions for Skintific skincare products in the deinfluencing trend. The study uses a quantitative approach with a survey method. The research population consists of active TikTok users in DKI Jakarta. A sample of 100 respondents was obtained through purposive sampling. Data processing was performed using SmartPLS 4.0. The results show that e-WOM, information quality, and consumer trust have a positive and significant effect on purchasing decisions for Skintific products.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210111048] [Pembimbing: Suharyati] [Penguji 1: Pusporini] [Ketua Penguji; Prasetyo Hadi]
Uncontrolled Keywords: Consumer Trust, E-WOM, Information Quality, Purchase Decision
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: DEVI ANISAUL ASFIA
Date Deposited: 26 Mar 2026 07:27
Last Modified: 26 Mar 2026 07:27
URI: http://repository.upnvj.ac.id/id/eprint/42909

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