Ahmad Farriz Abdan Syakuran, . (2025) RANCANG BANGUN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT PADA AYAM BAKAR MAS MONO MENGGUNAKAN METODE AGILE SCRUM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (164kB) |
|
Text
AWAL.pdf Download (581kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (239kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (576kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (405kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (8MB) |
|
Text
BAB 5.pdf Download (196kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (198kB) |
|
Text
DAFTAR RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (228kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (15MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (859kB) |
Abstract
Ayam Bakar Mas Mono is a culinary business with nine branches across the Greater Jakarta area (Jabodetabek) that faces challenges in managing customer relationships due to the continued use of manual processes. The absence of a centralized database makes it difficult to identify customer profiles, resulting in less personalized marketing strategies and poorly documented customer complaints. This study aims to design and develop an integrated customer relationship management (CRM) information system using the agile scrum method, which was selected for its adaptability to changing requirements through incremental development in iterative sprint cycles. The web-based system was developed using the Laravel framework and a MySQL database, and includes key features such as centralized customer data management, loyalty programs (membership), voucher management, automated marketing campaigns via WhatsApp, and customer feedback management. The testing results using the black box testing method show that all 144 test scenarios were successfully passed. These results demonstrate that the developed system meets functional requirements, operates reliably, and is feasible for implementation to improve operational efficiency and support customer retention and loyalty strategies at Ayam Bakar Mas Mono.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110512089] [Pembimbing 1: Kraugusteeliana, S.Kom, M.Kom., MM.] [Pembimbing 2: M. Octaviano, S.Kom., M.Kom.] [Penguji 1: I Wayan Widi Pradnyana, M.TI.] [Penguji 2: Mohamad Bayu Wibisono, S.Kom., MM.] |
| Uncontrolled Keywords: | Agile Scrum, Black Box Testing, Customer Relationship Management, Customer Loyalty. |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1) |
| Depositing User: | AHMAD FARRIZ ABDAN SYAKURAN |
| Date Deposited: | 22 Mar 2026 07:22 |
| Last Modified: | 22 Mar 2026 07:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42432 |
Actions (login required)
 |
View Item |