PENGARUH BRAND IMAGE, eWOM, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PRODUK BLIND BOX POP MART

Jasmine Anisa Maulydia, . (2025) PENGARUH BRAND IMAGE, eWOM, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PRODUK BLIND BOX POP MART. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This quantitative study aims to analyze the influence of brand image, electronic word of mouth (eWOM), and perceived value on repurchase intention for Pop Mart blind box products. The phenomenon behind this study is the emergence of various negative reviews from consumers regarding the shopping experience and quality of Pop Mart products that have the potential to influence consumer perceptions and reduce repurchase intention. This study used 186 Generation Z consumers in the Jakarta area who had purchased Pop Mart blind box products as research samples using a purposive sampling technique. Hypothesis testing was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software at a significance level of 5% (0.05). The results showed that brand image, eWOM, and perceived value had a significant effect on repurchase intention., and (3) perceived value had a significant effect on repurchase intention.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 22101111270] [Pembimbing: Dienni Ruhjatini Sholihah] [Penguji 1: Dea Delia Lestari] [Ketua Penguji: Miguna Astuti]
Uncontrolled Keywords: Brand Image, Electronic Word Of Mouth, Perceived Value, Repurchase Intention, Pop Mart, Blind Box.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: JASMINE ANISA MAULYDIA
Date Deposited: 30 Jan 2026 04:38
Last Modified: 06 May 2026 04:21
URI: http://repository.upnvj.ac.id/id/eprint/42116

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