TRANSPARENCY OF INFORMATION IN UPSELLING PRACTICES IN THE MODERN RETAIL INDUSTRY

Aurellia Zerikha Syah, . (2025) TRANSPARENCY OF INFORMATION IN UPSELLING PRACTICES IN THE MODERN RETAIL INDUSTRY. Al-Manhaj : Jurnal Hukum dan Pranata Sosial, 7 (2). pp. 57-74. ISSN 2686-4819

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Abstract

The development of globalization and digital technology has spurred the evolution of sellingpractices in modern retail and e-commerce, which, lacking information transparency, can harm consumers via dark patterns. This study aims to analyzethe role and responsibilities of the National Consumer Protection Agency (BPKN) in addressing upsellingin Indonesia and compare its enforcement with the Federal Trade Commission (FTC) in the United States. The methodology employed is normative juridical, complemented by primary empirical data from interviews with BPKN and YLKI, using a comparative approach. Findings indicate that BPKN is passive and reactive, limited to a recommendatory function, which hinders optimal consumer protection. In sharp contrast, the FTC adopts a conduct-based model with strict investigative and punitive authority, imposing substantial sanctions to combat deceptive digital practices. The low transparency in Indonesia is attributed to the general regulatory framework (UUPK) and BPKN's institutional limitations. This study concludes that strengthening technical regulations, promoting proactive monitoring, and increasing BPKN's authority are essential for creating more adaptive and effective consumer protection.

Item Type:	Article
Additional Information:	[No. Panggil : 2210611186] [Pembimbing : Heru Sugiyono] [Penguji 1 : Irsyaf Marsal] [Penguji 2 : Ema Nurkhaeni]
Uncontrolled Keywords:	Upselling; Information Transparency; Consumer Protection
Subjects:	K Law > K Law (General)
Divisions:	Fakultas Hukum > Program Studi Hukum (S1)
Depositing User:	AURELLIA ZERIKHA SYAH
Date Deposited:	26 Mar 2026 02:56
Last Modified:	26 Mar 2026 02:56
URI:	http://repository.upnvj.ac.id/id/eprint/41673

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